JohnDeMayo.com: Internet Advertising Insight

Leadscon Vegas, Daily Deal Summit NY

I'll be at Leadscon in Vegas March 1-3, and at the Daily Deal Summit in NYC April 6th.  Ping me if you want to meet up at either one of these events.  I also have a limited number if "friends of zozi" discounts for the Daily Deal Summit, ping me if you would like the link to save some $$$.

15 years already

     In chatting with an old friend and talking about "back in the day", I realized it was just about 15 years ago that I got started in online advertising.  My first "ad campaign" was for a few hundred bucks for adding some text links to a few simple sites I was running right around this time in '96.  It's amazing how much has changed in regards to targeting, analytics, and testing, but also how there really are a lot of creative executions and concepts that have remained effective 10 or even 15 years later.