Back in 2000-2002 I authored / co-authored a number of patent applications, as an employee of Advertising.com. It looks like one was finally granted. United States Patent 7,617,121 - Apparatus and method for hyperlinking specific words in content to turn the words into advertisements. I actually wrote the original javascript files to handle re-writing a html page to include the desired ads.....pretty funny as I don't consider myself to be technical, no programming background, I just learned what I needed to on the fly when I didn't have the required resources.
Recent Posts
- LeadsCon in Vegas Feb 23-24
- Quinstreet Valuation
- My first patent granted
- AOL to restrict Advertising.com's ability to sell premium ads
- Shouk Media: Congrats to Jay Weintraub and Dave Wengal
- Modeling Admob and Millennial Media revenues and margin
- Great Bid Strategy for Google Search Network
- Thoughts on the Quinstreet S-1 / $250 mil IPO filing
- Display Advertisers: De-average or perish, the ad exchanges are here
- Adchemy raises $31 mil, partners with Accenture
b l o g s I read
- VentureBlog
- TRANSPARENT BUNDLES by Seth Goldstein
- TJ's Weblog - "Technology, Venture Capital and Entrepreneurship"
- Threadwatch.org | Marketing and Technology Discussed
- TechCrunch
- SiliconBeat: News about tech money and innovation
- Seth Levine - VC Adventure
- Niki @ Bronte Media
- Mark Pincus Blog
- Internet Advertising at JayWeintraub.com
- Greg Yardley’s Internet Blog (smart dude)
- Fred Wilson: A VC
- alarm:clock
Friends & Random
Companies I have an interest in:
- (as a past or present employee / consultant / investor / advisor or related)
- Advertising.com
- Vandelay Industries
- MyMojo
- USO Networks
- Media6Degrees
- Adchemy
- Consorte Media
- doublePositive Marketing
- Turn, Inc.
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December 20, 2009
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Do I see an exit strategy? Watch out green hyperlinks?
Posted by: Jay W | February 11, 2010 at 01:57 PM
John, you never cease to amaze me. Your father would be so proud, as we all are. Pete R.
Posted by: Pete Rocco | January 12, 2010 at 09:14 AM
I love how you named the function 'hyperlinker2000'
Posted by: Btomasette | December 29, 2009 at 11:58 AM
Congrats. I had nothing to do with the idea, but can say I did play a role in it.
Posted by: Jeff E | December 22, 2009 at 04:54 AM