JohnDeMayo.com: Internet Advertising Insight

Advertising.com Japan, ad growth-rate chatter, new entrants to the space

Just announced, Advertising.com will open a venture in Japan.  Andy monfried, a friend and former co-worker at Advertising.com has more offically launched Lotame and brought on some new talent to help with his social network targeting technology.

SeeSaw Networks raised $10m and is building an "out-of-home" media buying platform. German ad network Nugg.ad has just rasied money to pursue its online ad ambitions.  Mochi Media will try it's hand at as a games ad network.

Jason Calacanis states his thoughts on "Advertising 2.0" and online ad growth rates before leaving his post at AOL.  His straight lines drawn onto charts are hardly useful though, and he ignores the fact that quarter over quarter growth was only 2% in the last quarter (although with a seasonal adjustment that number looks more reasonable).

US Product Manager type needed in China

I have an interesting lead generation / ad network type company based in China, that is looking to hire a brave, experienced product manager from the US, to relocate to their headquarters in China.  This is an interesting opportunity for someone who would consider moving overseas for a potentially rapid advancement in their career.  If interested, email me (john@johndemayo.com) a resume.

The Project Manager will be responsible for defining and managing the creation of a software system that will maximize profitability for the wide array of online pay-per-performance marketing projects.

 

The ideal candidate will have the following background:

• 3-5 years experience in the      pay for performance marketing industry, preferably in a highly strategic      role
• Excellent logical, analytical      and problem-solving skills
• 3+      years project management experience
• 3-4      years technical experience, including familiarity with various software      implementation projects
• Demonstrated ability to work      independently and with multiple teams concurrently
• Experience      in online marketing systems a strong plus
• Ability      to articulate information clearly and concisely to both users and      programmers
• Must      be proficient with the Microsoft Office Suite, Microsoft Project and Visio
• Experience      with MSSQL preferred, including Relational Database Models
• Technical understanding of      databases, web architecture, client/server architecture and the software      development lifecycle
• Fluent spoken/written English      required. Spoken/written Mandarin      Chinese a plus, but not mandatory

 

Key Functions

While leading the group of developers, this position is responsible for the design, development and implementation of software solutions to meet the needs of the business.  Specifically this person will:

 

 

• Orchestrate      workflow and projects such that they meet the needs of the business
• Organize      meetings with management, users and developers to strategically plan the      deadlines and outcomes for projects
• Translate      complex user requirements into clear and concise programming specs for the      developers
• Manage      programming resources to meet deadlines without sacrificing the quality of      work
• Mitigate potential conflict      and motivate teams to work together in the most efficient manner
• Project      manage the product release cycle
• Consolidate project status      and communicate efficiently to management
• Ensure      project documents are complete, current, and stored appropriately

Email me a resume if you have any interest – john@johndemayo.com

Week(s) in review: BlackArrow, TextLinkAds, Turn, Adify, AllAdvantage reincarnated, and more

This week's weekly wrap-up will cover a few weeks, as I missed past posts having been in Mexico (with surprisingly little internet access in the small town I was staying in).  Catching up on this much reading has been taking me a bit of time so if I missed more then usual, my apologies.

Video ad insertion firm BlackArrow has raised $14.75M from Intel Capital, Mayfield, Polaris Venture Partners and Comcast.

NYC's MediaWhiz has acquired Cincinnati-based Text Link Ads.

Turn launched an automated CPA offering for advertisers -- and have raised $18m led by Northwest Venture Partners.

Bronte Media talks a bit about Advertising.com's contribution to AOL's growth here,

Marchex announced it would allow advertises to buy traffic directly from them, via the hundreds of thousands of domains they own.  They quote "domain direct navigation" converting on average better then search.

Adify launched a bring your own network ad network.

added AGLOCO is poised to launch soon, apparently a new take on an old idea from the pay-to-surf bubble company AllAdvantage's founders.  Expect less transparency on exactly why consumers are getting paid to help reduce fraud, and more focus on search.