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« YouTube Revenue Estimates | Main | MySpace confirms comScore traffic numbers, but how? Still doesn't smell right to me. »

October 05, 2006


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Listed below are links to weblogs that reference comScore Media Metrix's analysis of MySpace's average user's age -- I don't buy it.:

» This Old Space from Tech Beat
It looks like MySpace is not just for teens after all. For better (broader audience) or worse (yuck, who are all these sketchy old guys here?), some 68% of people on MySpace are 25 or older, according to Comscore. Kids... [Read More]

» Who Visits MySpace from
One of the stories yesterday was the comScore report suggesting that Half of MySpace Visitors are Now Age 35 or Older. Others have jumped on - GigaOm got some confirmation from Fox, MySpaces owner, on the numbers (though many of t... [Read More]


John Moore

These numbers may also reflect the joke factor. I have seen countless MySpace portfolios where the subject enters their age in as 99 y.o. etc...

I'd be interested to see if this report factored out bogus ages. One bogus profile can raise the average age of another to 60.

I don't buy it either!


Interesting piece of independent research to challenge comScore's figures. It certainly surprised me when I read it, but given the blanket coverage social networking is getting here in the UK, I can believe there's a significant shift to the mass market in this space. As for the precise figures, the old adage of lies, damn lies and statistics comes to mind...

Rob Dolin

Well said.

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