A new initiative of mine is to create a new network of blogs, to serve as a centralized resource for information related to many internet advertising topics that are near and dear to my heart.
One problem somewhat inherent with blogs are that they tend to cut /slice by PERSON, not by topic. This can make it hard for someone to monitor the blogosphere for all posts on a certain topic (although as more posts are tagged, and tags are better sorted and searched, this has improved a bit).
Another problem is that few blogs seem to encourage visitor-submitted articles, for visitors that don’t want to maintain there own blog but may have some interest in putting an article together every once in a blue moon.
I am seeking writers / contributors to help with this network of blogs. Our emphasis will be on writing, reviewing visitor submissions of, and finding and publishing links to, information relevant to specific topics. We are happy to give the author significant credit for all posts, and are always happy to provide a prominent link either back to the full article, or if the full article is posted on our blog, back to the author’s main site or blog.
I am hoping we can focus on original, unique content, and less on posting comments and links to M&A activities, and comments on the web 2.0 space without a strong tie in to direct response internet advertising. Less fluff, more content.
This is a not-for-profit venture, and its purpose is to better organize internet advertising information / articles / postings, and make more visible some of the more knowledgeable people in the space. I will be paying all costs related to hosting, software, etc., and I do not expect to pursue any revenue lines. I have already spent a considerable amount of money on relevant domain names for this project.
Topics I am proposing covering:
By medium or targeting criteria:
Search
Email
Banner
Behavioral
Software (?)
Desktop (?)
By goal type:
Lead generation
Brand(ing)
Product Purchase
If you are interested in contributing, please drop me a line and tell me a bit about yourself, and how you can help. I am looking for:
4-5 core people to write on a weekly basis or so, and aggregate content they stumble across on a near-daily basis. They will be featured in the about us page, as well as below any contributions they write. Must work in and be knowledgeable in the internet advertising space. Mr. Jay and I are the first two core people, and we could use a few other solid people, in particular that have knowledge in the email, software, desktop, brand(ing), and product purchase categories, to help round out our knowledge base.
1 core person to handle graphics, and any technical issues related to the site. I have not yet decide on a platform and welcome input. This person will be credit on the “about us” page. I would prefer they work in the internet advertising space in some way.
Any number of contributors who would like to write original content to be published on their site. While contributors will not be featured on the about page, I am happy to post a quick about / link below any of there contributions, telling the world who they are, and linking to their blog or site if they desire.
Email me john@johndemayo.com if you are interested in helping per above. I expect this project to be live in 1-2 weeks.


